Program structure can be composed for instance like this:
Common part of the event:
- recent news and specifics of the target market and its economy
- SWOT for international business
- how to select right target market and customer segments – few examples from key market areas
Company specific coaching:
- mapping the readiness, knowledge and resources for international business
- highlighting competitive advantages for international sales
- highlighting goals for international business
- creating strategy or developmental steps
- what kind of financing instruments exist for international business
- tips for potential customers and partners